Take a high-end cosmetic brand that stands for efficacy, science, and professionalism, and add Donkey: BABOR asked us to create a new consistency across all their product lines. No problem. A new brand strategy? Sure thing. A whole new look? Nothing better than that. Let’s go!
1. the task
2. the idea
BABOR consumers are demanding? That’s good – because so are we. Which is why we gave them an all-round package in terms of design. More zeitgeist, self-confidence, and refinement. With the new Visual ID, we not only made product performance visible, but also created a beauty-world that makes you feel good.
3. the execution
All new! And it shines so beautifully. For the look & feel, a campaign shoot created a new base. Color coding to represent the different skincare lines. New elements on all key visuals.
BABOR? Distinctive at last.
Donkey conquers the world: For BABOR Global, we made the CI, brand book and social style guide available to all markets on a digital brand platform as a brand navigator.
And now, a quick espresso break. We’ll be back in a moment!
QUOTES from our campaign
True beauty is personal. It has many facets. Looking at it one-dimensionally is not enough. That’s why Babor wants more.